Problem
A clinic’s most expensive product is an empty twenty minutes.
31%
of booked appointments cancel late or no-show. Almost all of them are recoverable — if someone calls the waitlist in time.
90min
lost per front desk per day to outbound phone tag: call, voicemail, call back, repeat.
$1.4M
forfeited annually by a typical 14-clinic group. It never appears on a P&L, because the revenue was never booked.
Sources: Brightloom analysis of 63 clinic schedules, Jan–Jun 2026; Halloway Health IT Survey, May 2026.