Why now
Billing is now the reason we lose group deals.
Every multi-location group we sell has to accept twelve separate invoices, twelve payment dates, and no group-level view of what they spend. Three deals this quarter asked for consolidated billing before signature, and we said “soon” to all three.
$61kof annual contract value currently blocked on consolidated billing, across three named groups.
Waiting one more quarter means asking the same three groups to wait through their own budget cycle. That is when “soon” becomes “no”.