Teardown index

Section 02

Pricing

Per seat, from $49 per month

Cobaltine prices per user seat with three tiers. The entry tier is $49 per seat and excludes their API and SSO; the middle tier is $79 and adds both; enterprise is quoted.

For a single clinic with two front-desk staff this is $98 a month, which is materially cheaper than us. For a fourteen-clinic group with thirty seats it is $1,470 to $2,370 a month, which is more than us.

Source — Their pricing page, accessed Jul 24 2026

Per-seat pricing works against them upmarket

Every conversation we have had with a group above eight locations has raised seat counting as a concern — front-desk roles turn over, and finance teams dislike a bill that moves monthly.

Two buyers explicitly told us they preferred our per-location pricing for predictability rather than for total cost.

Source — Buyer conversations, Jun–Jul 2026

Implementation is billed separately above ten seats

Their enterprise tier carries an implementation fee quoted in their conference material at “from $2,500”. We do not charge one, and this is worth saying plainly in any competitive deal.

Source — Conference collateral, Jun 2026

Plan comparison

DimensionCobaltineBrightloom
UnitPer user seatPer clinic location
Entry price$49 / seat / month$299 / location / month
API accessMiddle tier and above ($79)Included
SSOMiddle tier and aboveIncluded
Implementation feeFrom $2,500 above 10 seatsNone
Cost, 1 clinic / 2 seats~$98 / month$299 / month
Cost, 14 clinics / 30 seats$1,470 – $2,370 / month$4,186 / month
Cost predictabilityVaries with headcountFixed per location

Do not use the fourteen-clinic row in a sales conversation without the outcome next to it. We are more expensive at scale and should compete on recovered slots, not on price.