Positioning

They sell “the modern patient experience”

Their homepage headline is about patients, not staff. The primary buyer they address is a practice owner or marketing-minded administrator who wants their clinic to feel current.

This is a legitimate and larger market than ours. It is also a softer promise, which is why they win first meetings and lose evaluations where someone measures.

Source — Their website, accessed Jul 24 2026

Their proof points are adoption, not outcomes

Public case material cites app downloads, self-booking rates, and satisfaction scores. We have found no published figure for recovered appointments or staff hours saved.

Source — Their customer stories page, accessed Jul 24 2026

They are hiring into our region

Four of their eleven open sales roles name the Southeast. Two mention “multi-location groups” explicitly, which is a change from their 2025 postings.

Source — Their careers page, Jul 2026

They do not mention waitlists in top-level messaging

Waitlist appears once, three levels deep in a features page. Either it does not sell or they know it is weak — both readings are useful to us.

Source — Site structure review, Jul 24 2026