All target accounts

Rank 05

Halloway Primary Network

Primary care · 22 locations · Virginia

82Fit score

Evidence

CEO named no-shows on an earnings call

He called missed appointments “the quietest line item we have” and committed to a utilisation target for FY27.

Source — Q2 FY26 earnings call, Jul 15 2026

Utilisation target published at 88%

Currently running 81% by their own disclosure. Recovering cancelled slots is the fastest available point of that gap.

Source — Investor deck, Jul 2026

Central scheduling team of eleven

A central team means one rollout and one training session, not twenty-two.

Source — LinkedIn headcount, Jul 2026

No vertical scheduling vendor in place

They use the scheduling module bundled with their PMS, plus a generic reminder tool.

Source — Job posts referencing tooling, Jun 2026

Entry angle

Their CEO gave us the opening line on a public call. Quote him, then put our number beside his target.

First touch — draftYour CEO called no-shows “the quietest line item we have” and set an 88% utilisation target against 81% today. Recovered cancellations are typically the first two points of that gap. Fifteen minutes with your central scheduling lead?

Who to contact

GH
Grady HollowayCEO — sponsor

Made the public commitment. Will not be in the first meeting.

LT
Lynn TavaresVP Patient Access — buyer

Owns the 88% number. She is the meeting.

CB
Curt BainesCentral scheduling manager — user

Eleven-person team. Will ask about training load.